Welcome to the new Altice
Welcome to the new Altice. We are driven by a philosophy to always challenge ourselves. We question everything so that we can find the best way forward for our customers. In a world in which continuous innovation is the only way forward, we have invented our brand identity to redefine the vision we have for our customers -consumers, enterprises, and advertisers- and our people.
We are altice.
Creators. Builders. Dreamers.
We are creating a path where ideas, emotions, experience emerge at an unparalleled speed.
We are building a world that is fluid, seamless, where experience feels as natural and intuitive as thoughts.
A world born out of a restless entrepreneurial spirit.
We are fearlessly reinventing the future. Every day. Building a powerful, expansive network and creating vivid, entertaining content. Turning the promise of convergence into a reality. Redefining what is possible.
Our commitment is to deliver an unique experience to our customers – consumers, enterprises, advertisers – everywhere, anytime.
We are relentless. We are fierce optimists. With a boundless spirit fueled by the knowledge that everything is possible.
Driven by a philosophy captured in one simple, provocative thought: we always challenge ourselves.
We move quickly. Act decisively. And question everything.
Together has no limits
We believe Altice is creating the path to the world we all dream of. This path is our reality brought to life through convergence, and together, we are turning the promise of convergence into reality. We deliver the convergence of technology and content to our customers through the extensive deployment of fiber and super-fast mobile broadband. We innovate with technology in our labs. We create high- quality compelling TV shows and news channels. We deliver live broadcast premium sports events and enable millions of customers to enjoy the most wellknown media and entertainment. We connect customers to brands through cutting-edge digital advertising. We nourish a global ambition, enriched with our local strengths and identities. Convergence is our path to give everyone access to their emotions.
The path is our vision of the world. We are building a technologically driven world that is seamless, where experience feels as natural and intuitive as thoughts. The world we are creating is fluid and designed to unlock the limitless potential of our customers and our people.
The path is the dream of our customers. We make our customers’ dreams reality. We are continuously enhancing the customer experience and delivering the most innovative products and services. We are bringing everything to our customers’ fingertips anytime, anywhere. We are a path followed by more than 50 million people around the world.
Our logo is a path. A path to everything you dream of. It is an open sign, free of any shield, border, and background. It is distinctive and elegant, timeless as well as bold and fearless because the path we take converts aspirations into reality, and reinvents the future. It has dynamism and momentum because it is an invitation to connect, to join, and draw our own path. It is inclusive and seamless, it has iconic potential and global resonance because the Altice path can unlock the limitless potential of our customers, our people and our world.
Together has no limits
This is our signature and rallying cry for all of our stake holders. It boldly proclaims our vision for the world: that when we come together, there’s nothing we can’t achieve.
“Together”, of course, because combination is in our DNA; “Together”, as a global and multi local identity; America and Europe; technologies and talent; telecom, content and advertising; services and products. We unite our varied entities under a single name so that we can unite people: ours is a vision of a seamless and inclusive future.
But we’re also expressing an ambition. Our potential has “no limits”, because we are fearless innovators —bringing together the dreamers with the doers, to push the boundaries of human ingenuity. Altice exists to redefine our interpretation of what is possible.
The Altice reveal campaign
We reveal the new Altice through an integrated communication campaign that stages and plays with our logo and new identity. The creative direction is to follow the Altice path as the video opens with macro and surprising shots of the lines of the logo, animated through smooth, liquid movements and morphing effects. We follow them as a path and discover more of the new logo and more of the new Altice until the full logo is revealed. We then understand the full meaning of the new Altice, a joyful and surprising reveal: this path is “undividing” the world. It connects technology with content, fiber with entertainment, speed with talent, news with newsfeeds, America with Europe… This creative principle unifies our video, digital and print execution.